The Website performance service provides information to participating
subscribers about the total number of unique visitors to their sites, as well as other
information about the reasons visitors are going to the site, how they got there,
what the experience was like and whether they are likely to visit again.
The information is collected through a short exit survey added to participating
subscribers' websites and launched as every fifth visitor leaves the site.
The survey takes just a few minutes to complete.
Supporting software collects the answers and analyses results in a variety of ways,
allowing subscribers to look at findings from their own website and compare them
with findings from the rest of the subscriber group.
The survey is administered by Socitm (www.socitm.net) and is provided
by rol solutions ltd (www.rol.co.uk)
The technology used is not intended to collect personally identifiable information.
In some limited circumstances some personally identifiable information may be captured,
for example when personal information such as an email address is incorporated into
a URL string.
However, if the user chooses to enter a post code as part of the survey then that
information could allow the user’s location to be narrowed down to (typically) around
The user may also choose to enter contact details in one or more of the comments
boxes. In this case the subscribing authority will receive this information as part
of the monthly reporting. Note that as the reporting is monthly a response from
the subscriber cannot be guaranteed.
Any personally identifiable information inadvertently captured will NEVER be used
by rol or Socitm to advertise, promote or market goods or services to you.
Collection and use of information
We embed a piece of code (sometimes referred to as "1x1 clear pixel," "Web beacon"
or “clear GIF”) in the pages of subscriber websites in order to gather statistical
site usage information.
The types of statistical information we may gather on behalf of our subscribers
include the number of visitors to their websites and details on browsers (including
Internet Protocol 'IP' addresses or browser configurations). We use this information
to provide our subscribers with detailed reports and analyses of the traffic to
their websites. All of this information is provided to subscribers on a completely
The optional survey requests additional demographic, non-personally identifiable
information. Your participation in a survey is always voluntary, and, therefore, you
have a choice as to whether or not to provide the requested survey information.
We use the information collected in the survey to provide our subscribers with a
detailed understanding of their internet audience.
We may also combine the information collected on our subscribers’ websites with
other data and research tools to perform additional research and analyses concerning
internet audience demographics, behavior and use.
Note 1: If the customer clears cookies, either manually or automatically at the end of a session then they may be invited to participate again the next time they visit the subscriber’s website.
Note 2: If a customer visits a subscriber’s website from a different system or using a different user name then they may be invited to participate again.
Note 3: If a customer has cookies turned off then the system will never invite them to participate in the survey.
The system places multiple cookies, all of which only contain a true or false value. These are listed below. In all cases the last character of the cookie name [x] is replaced by the version of the survey, currently 7.
Socitm_include_me[x] – indicates that a customer has accepted the survey and is either in the process of completing it or has completed it. The customer will not be asked to participate in this version of the survey again.
Socitm_exclude_me[x] – indicates that a customer has rejected the survey and will not be invited to participate in this version of the survey again until the cookie expires. This cookie is also placed when the system processes the code to invite a customer to participate but detects the socitm_include_me[x] cookie while doing so and does not present the survey again as a result.
Socitm_exclude_alt[x] – indicates that a customer should be excluded from an alternate survey. This cookie is placed when the system processes the code to invite a customer to participate in an alternate/additional survey but detects the socitm_include_me[x] cookie while doing so and does not present the alternate survey as a result. Note this cookie will be placed whether or not the subscriber’s implementation includes alternate surveys.
The only use made of the cookies is to prevent customers being invited to participate multiple times in the same survey. They contain no personally identifiable information.
If you wish to opt out of the survey then please select the ‘No - not at this time’
link on the survey introduction screen when it appears. This action will place
cookies(*) on your computer that, providing they are not removed, will prevent you,
when using the same user account on that computer, from being requested to take
part in the survey until the question set is changed which normally occurs once
Note that if you use a different computer or a different account on the same computer
then you may be given the opportunity to take part in the survey.
If you use browser settings to prevent cookies from being placed then you will not
be invited to participate in the Website performance service.
We reserve the right to update and make changes to this privacy notice.
If you have any comments or questions regarding this policy or the Website performance service
then please contact us at: Insight@socitm.net.
For more information about how our subscribers use the information collected on
(*)A cookie is a small text file containing a random and unique identifier (e.g., #12345)
that is sent to your browser from a Web server and then stored onto your computer's hard drive.
Through modification of browser preferences, a user can elect to accept all cookies, receive notification
when a cookie is set or decline all cookies. Alterations to these settings may, however, affect the functionality
of certain websites.